Brand Marketing

Reddit Brand Insertions

⚡ 14-day turnaround

When a buyer asks ChatGPT for the best in your category, your brand is in the Reddit conversation it reads from

Ask ChatGPT, Perplexity, Google AI Overviews or Claude which provider, product or tool is best in your category, and the answer often traces back to Reddit. It is one of the most heavily cited sources these engines scrape, because it is where buyers debate the options in their own words. If your brand is not in those threads, it is not in the answer, and your competitor is.

Reddit Brand Insertions put your brand into the live threads where your category is being decided. Each insertion is a considered, human-written comment placed by an aged account inside an active discussion, written to earn its place in the conversation and name your brand where it genuinely fits. That comment becomes a line the engine can quote when your prospect is mid-decision.

Be clear on what this is and is not. Reddit applies nofollow to outbound links by design, so this is not a link-equity play. The asset you are buying is the brand citation: your name sitting inside a source AI engines read and recommend from. £50 per insertion, minimum 10.

The Approval-Gate Guarantee

You approve every thread and every comment before anything goes live, two checkpoints where you control exactly where your brand appears and how it reads. Any comment removed by a moderator within 30 days of posting, we replace free. The whole batch runs on a live delivery countdown, so you see it delivered early or you are told the day it is overdue. You never lose visibility, and you never lose control.

How it works

  1. Research the threads. We map the subreddits and live discussions where your category is being debated and shortlist the threads worth entering.
  2. Position the brand. We define how it enters each conversation: the angle, the talking points, and the contribution each comment makes.
  3. You approve the threads and the direction before a single comment is written. This is your first gate.
  4. Write the comment by hand. A person reads the thread and writes a measured, in-context reply that adds to the discussion and names your brand where it fits.
  5. You approve the comment before anything is posted. This is your second gate, and nothing goes live until you sign off.
  6. We post through an aged account and deliver a report with the direct permalink and a screenshot of every live comment.

Benefits of Reddit Brand Insertions

  • Read by the engines that recommend you. Reddit is among the sources AI engines cite most. A comment placed in a relevant thread becomes material those engines can quote when a buyer asks which option to choose.
  • Third-party authority, not your own marketing. Your brand is named by a participant in the discussion. A recommendation inside a community debate carries weight that owned channels cannot reach.
  • Placed where intent is highest. Comments go into threads where people are already weighing the category, so your brand appears at the exact moment a decision is being formed.
  • Two approval gates, full control. You sign off the threads and the angle, then you sign off every written comment. Your brand appears only where and how you intend.
  • Free replacement on moderator removal. Any comment a moderator removes within 30 days is replaced at no cost, so the coverage you paid for stays the coverage you keep.
  • Aged accounts, native cadence. Insertions post through established accounts and are written to the tone of each thread, so every comment holds its place in the conversation and stays live long enough to be read.
  • Documented and verifiable. Every insertion is delivered with the thread permalink and a screenshot of the live comment, and the batch runs on a dashboard you can watch from start to finish.

Questions? Check out our FAQs

What are Reddit Brand Insertions and how do they help SEO and AI search?
Reddit is one of the most heavily cited sources in AI engines, so when a buyer asks ChatGPT, Perplexity, Google AI Overviews or Claude for the best option in your category, the answer often traces back to a Reddit thread. This product places considered, human-written comments that mention your brand inside active threads where your category is already being discussed, putting your brand directly into the pool of sources those engines read and quote.
How many insertions will I get?
The minimum order is 10 insertions at £50 each, with no upper limit. Larger volumes are spread across more threads and subreddits for broader coverage and a wider citation footprint.
How do you guarantee placement?
Every insertion is a human-written comment posted to an active, on-topic thread, and you receive the direct permalink to each one. You approve every comment before it goes live, and the batch runs on a delivery window you can track. We place in threads with stable discussion and genuine relevance to maximise how long each mention stays useful.
Can you guarantee specific subreddits or threads?
You can name priority subreddits up front and we target them. We cannot guarantee one specific thread, because placement depends on which relevant conversations are live and active at the time of writing, and a comment in a dead thread is worth nothing to a buyer or an AI engine.
Can I choose the brand mention, angle, or context?
Yes. You set the brand, the positioning, and any talking points you want reflected, and we work those into comments that fit the tone of each thread. You approve each one before it posts.
Who writes the comments?
Each comment is written by hand by a person who reads the thread and responds in context. Nothing is templated, so every comment fits the conversation it sits in.
What kind of comments do you produce?
Measured, on-topic replies that genuinely add to the discussion and reference your brand where it fits. They read as a participant weighing in, which is exactly what keeps them live and what makes them credible to an AI engine reading the thread.
Are the comments relevant to my brand and niche?
Yes. We place only in subreddits and threads where your category is discussed, so the mention reaches an engaged audience and sits in a context AI engines associate with your niche.
What if I do not like the positioning or direction?
We agree the angle and target subreddits with you before any comments are posted. That first gate exists so the direction is settled before anything goes live.
What if I do not like the written comment?
Drafted comments are sent for your sign-off before posting. You can request changes at the draft stage, and nothing is published until you approve it.
What if I do not like the thread or subreddit it would go on?
You see the proposed threads and subreddits before posting and can decline any of them. We source an alternative active thread in the same category.
Where exactly will the mentions appear?
Each mention is a comment inside a public Reddit thread in a relevant subreddit. You receive a report listing every comment with its direct permalink.
Will the links be dofollow?
No, and we will not claim otherwise. Reddit applies nofollow to outbound links by design, so this is not a link-equity play. The value is the brand citation itself: your name placed inside a source that AI engines read and quote heavily, which is what surfaces you in their answers.
Do you work with agencies or in-house teams?
Yes. We work directly with in-house teams and with agencies running Reddit insertions for their own clients. Get in touch and we will set up a partnership conversation.
Do you provide refunds?
If an approved comment is not delivered, or a comment is removed by moderators within 30 days of posting, we re-place it free. Once your approved comments are live, the order is fulfilled. You are never left short of the coverage you paid for.
How long do the comments stay live?
Comments are intended to remain in their threads indefinitely. Reddit content is ultimately subject to each subreddit's moderation and the platform's own policy, which is why we place in stable threads and replace any moderator removal inside 30 days.
Can I order for regulated niches like iGaming?
Regulated categories such as iGaming are handled case by case, since subreddit rules and acceptance vary widely. Get in touch with your specifics before ordering so we can confirm fit.
How long is the turnaround?
Turnaround scales with volume: the 10-insertion minimum completes quickly, while larger orders are paced across more threads to keep each comment contextual. We confirm a delivery window when your order and angle are agreed, and it runs on a dashboard you can watch.
Do aged accounts matter?
Yes. Comments are posted from established, aged accounts with real history, which carry more standing in threads and are far less likely to be filtered than comments from new accounts. That is what keeps your mention live long enough for an AI engine to read it. ---