Press Releases

PR Writing + Distribution

⚡ 30-day turnaround

Become the source AI engines quote about your category

When a buyer asks ChatGPT, Perplexity, Google AI Overviews, or Claude about your category, those engines reach for third-party authority: independent news the wider web has already published about you. A press release in the news ecosystem is that authority. PR Writing + Distribution gives you a journalist-grade announcement, written for answer-engine optimisation and syndicated across the newswire, so your news becomes citable material the engines read.

This is not a marketing post on your own site, which the engines discount as self-promotion. It is an independent press asset in the place they treat as credible, structured so the facts lift cleanly into an answer. The release is built to do two jobs at once: feed the AI engines deciding who to recommend, and reach the prospects who read the coverage.

We are precise about what we commit to. We control the writing and the distribution, and we guarantee both. We do not control editorial pickup, and we never pretend to. What we promise, we deliver in full.

The Approval-Gate and Early-or-Overdue Promise

Nothing is distributed until you approve it. You sign off the angle before a word is written, then you sign off the finished release before it goes out, so the announcement that syndicates is the one you intended. Your release is researched, written, approved by you, and distributed within 30 days, or distribution is on us. The whole cycle runs on a live countdown in your dashboard, so you see it delivered early or are told the exact day it is overdue. We commit to the writing and distribution we control, not to media pickup we cannot.

How it works

  1. Research your sector, your audience, and the announcement, to find the strongest news hook the engines and editors will treat as genuine.
  2. Position the angle, the headline, and the core messages, framing the story so it reads as news rather than promotion.
  3. You approve the angle, the headline, and the direction at the first gate, before any copy is drafted.
  4. Write the release to AP standard, with a clean dateline, lead, quotes, and boilerplate, structured for AEO so the facts extract cleanly into an AI answer.
  5. You approve the finished release at the second gate, with revisions on request, and nothing is syndicated until you sign off.
  6. Distribute the approved release across the newswire and deliver a full placement report of where it landed.

Benefits of PR Writing + Distribution

  • A citable press asset AI engines read. The release lives in the news ecosystem AI engines pull from, structured for AEO so they can extract clean facts and name your brand when buyers ask about your category.
  • Third-party authority, not your own claim. Coverage in independent news carries the credibility of a source you do not own, the kind of authority the engines weight far above anything you publish about yourself.
  • Journalist-grade writing. Every release is written to AP standard by a writer trained in newswire conventions, with a real news hook, dateline, and quote structure, so it reads as earned coverage and parses cleanly for editors and engines alike.
  • Two approval gates, full control. You sign off the angle, then the finished release. The story that goes out is the one you intended, confirmed at two checkpoints before anything is distributed.
  • An honest commitment you can hold us to. Written, approved by you, and distributed within 30 days, or distribution is on us. We guarantee the writing and distribution we control and report the pickup we do not, so you always know exactly where your release landed.
  • Visible from day one. The full cycle runs on a live countdown in your dashboard, so you watch progress against the deadline and see it delivered early or are told the day it is overdue, with no chasing.
  • Coverage that works on two audiences. A credible release feeds the AI engines that cite it and reaches the prospects who read it, putting your announcement to work in answers and in front of buyers at the same time.

Questions? Check out our FAQs

What is PR Writing + Distribution and how does it support SEO and AI search?
AI engines assemble answers from the third-party authority around a brand, and a press release in the news ecosystem is exactly that kind of source. This product writes a journalist-grade release in AP format and syndicates it across the newswire, structured so ChatGPT, Perplexity, Google AI Overviews and Claude can extract and cite it. The result is a citable press asset that feeds the authority and brand signals those engines draw on when they decide who to recommend.
How many releases will I get?
One release per order at £1,500. Commission additional releases as your announcement calendar requires, each written and distributed as a separate campaign.
How do you guarantee coverage?
We guarantee a release written to AP standard and syndicated across the newswire, with a full placement report documenting where it landed. Pickup volume varies by topic, timing and news value, so we commit to the writing and distribution we control, and the whole cycle runs on a live countdown you can watch.
Can you guarantee specific publications, an outlet count, or a country?
We do not promise a named wire or a fixed outlet count, since syndication is determined by the newswire network and editorial discretion. The placement report shows the actual outlets that carried your release. Where your announcement supports regional syndication, share your target market before ordering and we will confirm what is achievable.
Can I choose the target URL, brand angle, and key messages?
Yes. You provide the announcement, the URL you want referenced, and the angle, and the release is built around your brand narrative and approved by you before distribution.
Who writes the press release?
A press release writer trained in AP style and newswire conventions, producing copy that reads as a credible news item rather than marketing material.
What kind of content do you produce?
A single, distribution-ready press release in AP format: a clear headline, dateline, lead, quotes and boilerplate, structured for answer-engine optimisation so both editors and AI engines parse the announcement cleanly.
Will the release be relevant to my brand and niche?
Yes. The release is written around your specific announcement, sector and audience, so the framing and terminology match how your market and the journalists covering it speak.
What if I do not like the positioning or direction?
Direction is agreed before writing begins at the first approval gate, so the angle, headline and core messages are confirmed with you before any copy is drafted.
What if I do not like the written release?
There is a second approval gate on the draft. You review the full copy and request revisions, and nothing is syndicated until you sign off.
What if I am not happy with where it gets picked up?
Pickup is driven by the newswire network and editorial decisions rather than a hand-picked list, so individual outlets cannot be added or removed after syndication. The placement report gives you full visibility into every outlet that carried the release.
Where exactly will the release and links appear?
The release is syndicated across newswire outlets and aggregators, and the full placement report details the specific URLs where it published. Coverage composition differs from release to release.
Will the links be dofollow?
The release carries a dofollow link to your chosen URL within the copy we control. Once it syndicates, individual newswire and aggregator outlets apply their own link attributes, which we cannot control, so we do not claim dofollow across every outlet. The value is the authority and citation footprint, which is exactly what AI engines reference when attributing and recommending brands.
Do you work with agencies or in-house teams?
Yes. We work directly with in-house communications teams and with agencies commissioning releases for their own clients. Get in touch and we will set up a partnership conversation.
Do you provide refunds?
If we cannot write and syndicate the release to spec, we redo the work free until we do. Once you approve the final release and it is distributed, the order is fulfilled, because the fee covers the writing and distribution we control rather than editorial pickup we do not.
How long does the coverage stay live?
Syndicated placements are intended to remain published on the carrying outlets indefinitely. Ultimate retention sits with each publisher's own policy.
Can I commission a release for a regulated niche such as iGaming?
Regulated sectors are handled case by case, since newswire acceptance policies vary by category and territory. Get in touch with your sector and announcement before ordering so we can confirm fit.
What is the turnaround?
The service runs on a 30-day cycle covering writing, your approvals, syndication and the placement report. Distribution begins once you have signed off on the final release, and the cycle runs on a dashboard you can watch, so you see it delivered early or are told the day it is overdue. ---