LLM SEO Case Study
The Problem
What the client was struggling with
Gold Beautique operates in a very competitive market the challenge was not only to stand out, but to showcase the owner's many years of expertise and satisfactory results while optimising the brand for targeted queries in ChatGPT, Google AI overviews, and Perplexity.
The Insight & Strategy
How we approached the problem
- Improve the overall on-page SEO and clean up brand positioning off-site.
- Technical SEO audit fixes.
- Improve URL structure and slugs for better search engine crawling and understanding
- Change page titles for improved relevance signals
- Create internal linking structure
To do this, we focused heavily on the Google Business page, again, the on-page SEO and technical SEO structure of the site. With ongoing optimisation for service pages and FAQs. Our main focus for LLM SEO here was structured data and seeding positive and helpful references to inspire citations that included the brand both online and offline.
The Results
Measurable outcomes achieved
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