- ChatGPT has 800M weekly users and cites pages ranking position 21+ nearly 90% of the time, so traditional SEO rankings barely matter here
- We tested 10 tools that help you track and improve your visibility inside ChatGPT search results
- Best free option: AEO God Mode (full disclosure: we built it) for on-page optimization and schema
- Best tracking tool: Otterly.ai for daily ChatGPT mention monitoring at scale
- Run a free AI visibility audit to see where you stand right now
ChatGPT Is a Search Engine Now. Are You Optimized for It?
Here’s the thing about ChatGPT: it doesn’t care about your Google ranking. Ahrefs found that ChatGPT cites pages ranking position 21+ nearly 90% of the time. That means pages buried on page 3 of Google are getting recommended to 800 million weekly users.
That stat should change how you think about SEO entirely. If you’re only optimizing for Google, you’re ignoring the fastest-growing search channel on the planet.
We spent the last three months testing every tool that claims to help you rank in ChatGPT. Some are genuinely useful. Some are overpriced dashboards with pretty charts. Here’s what actually works.
Perplexity
Gemini
Weekly ChatGPT users (OpenAI, Oct 2025)
Prompts per day across ChatGPT
Of ChatGPT citations go to pages ranked 21+ on Google (Ahrefs)
AI referral traffic growth YoY (BrightEdge, 2025)
The 10 Best ChatGPT SEO Tools in 2026
We split these into two groups: optimization tools (help you make your content more citable) and tracking tools (monitor whether ChatGPT actually mentions you). You need both.
1. AEO God Mode (Best Free On-Page Optimizer)
Full disclosure: we built this. AEO God Mode is our WordPress plugin and it’s the tool we wish existed when we started doing AI search optimization for clients. It scores your posts on 10 AEO signals while you write, generates schema markup, builds your llms.txt file, and scans for content gaps that AI models look for.
We’re listing it first because it’s free and because we genuinely think the on-page optimization side is where most people should start. Tracking your mentions is pointless if your content isn’t structured for AI citation in the first place.
What’s honest: it’s a WordPress plugin, so if you’re on Shopify or a custom stack, it won’t help. The free tier gives you 5 AI credits per month, which is enough to test but not enough for a large site. And the citation tracking in Pro covers ChatGPT, Perplexity, Gemini, and Claude, but it’s not as deep as dedicated tracking platforms.
What’s good: Free forever core plan with unlimited sites. Editor panel that scores content in real time. Schema Engine covers every type. llms.txt generator tells AI crawlers exactly what to index. Works alongside Yoast, Rank Math, and AIOSEO without conflicts. Setup takes under 5 minutes.
What’s not great: WordPress only. Free tier has just 5 AI credits/month. Citation tracking is lighter than dedicated monitoring tools.
Best for: WordPress site owners who want to start optimizing for ChatGPT without spending anything.
Price: Free (Core) | £9/mo (~$12/mo) Pro | £29/mo (~$37/mo) Agency
2. Otterly.ai (Best ChatGPT Tracking Platform)
Otterly.ai is purpose-built for tracking your brand across AI search platforms. It monitors ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot daily, and shows you exactly which prompts trigger mentions of your brand or your competitors.
The Brand Visibility Index is the standout feature. It gives you a single score showing how visible your brand is across AI platforms, and you can track that over time. The GEO audit feature scans your URLs and tells you what to fix.
What’s good: Daily tracking across 4+ AI platforms. Brand Visibility Index gives you a clear trend line. Link citation analysis shows which of your URLs ChatGPT actually references. GEO audit for up to 10,000 URLs per month on Premium.
What’s not great: Lite plan only tracks 15 prompts, which runs out fast. Gemini and Google AI Mode cost extra as add-ons. Pricing jumps steeply from Lite (£29/mo (~$37/mo)) to Standard ($189/mo). No on-page content optimization.
Best for: Marketing teams who need daily ChatGPT visibility monitoring and competitive tracking.
Price: £29/mo (~$37/mo) Lite | $189/mo Standard | $489/mo Premium
3. Peec AI (Best for Brand Sentiment Analysis)
Peec AI tracks how ChatGPT, Perplexity, and Gemini talk about your brand. Not just whether you’re mentioned, but what they say, how they frame you, and how that compares to competitors.
The sentiment analysis is where Peec shines. It shows you if ChatGPT describes your product positively or negatively, and flags shifts over time. If a competitor launches a PR campaign and suddenly AI models start favoring them, Peec catches it.
What’s good: Best-in-class sentiment tracking. Competitor benchmarking. Looker Studio integration on all plans.
What’s not great: Starts at €89/mo, which is pricey for smaller teams. No content optimization features. Purely a monitoring tool.
Best for: Brands that care about how AI models perceive them, not just whether they’re mentioned.
Price: From €89/mo (Starter) | €199/mo (Pro) | €499+/mo (Enterprise)
4. Semrush AI Toolkit (Best All-in-One Traditional + AI SEO)
Semrush added AI search features to its already massive platform. If you’re already paying for Semrush, the AI Overview tracking and brand monitoring features are built in. You can see which queries trigger AI Overviews and whether your domain appears in them.
What’s good: Huge keyword database. AI Overview tracking is solid. One platform for traditional and AI SEO. Great for teams already invested in the Semrush ecosystem.
What’s not great: ChatGPT-specific tracking is limited. Focuses mostly on Google AI Overviews, not standalone LLMs. Expensive if you’re buying it just for AI features.
Best for: Teams already using Semrush who want to add AI Overview monitoring without switching platforms.
Price: From $139.95/mo (Pro) | $249.95/mo (Guru) | $499.95/mo (Business)
5. Rank.bot (Best Dedicated AI Rank Tracker)
Rank.bot does one thing well: it tracks your rankings across ChatGPT, Claude, Perplexity, and Gemini with daily updates. No API keys needed, no technical setup. You put in your brand name and target prompts, and it tells you where you show up.
What’s good: Tracks all major AI platforms. Zero-setup onboarding. Daily ranking alerts. Competitor tracking built in. Export-ready reports.
What’s not great: Limited content optimization recommendations. Newer platform, still building out integrations. Pricing not publicly listed for all tiers.
Best for: Businesses that want a simple, focused AI rank tracker without the complexity of a full SEO suite.
Price: Free plan available | Paid plans from ~$49/mo
6. Rank Prompt (Best for Share-of-Voice Analysis)
Rank Prompt maps how AI assistants perceive your brand compared to competitors. It tracks mentions, URLs, and products across ChatGPT, Gemini, Claude, Perplexity, and Grok, then gives you share-of-voice dashboards broken down by platform.
What’s good: Best share-of-voice dashboards in the category. Tracks across 5+ AI platforms including Grok. Assistant-by-assistant comparison. Exportable PDF reports for client presentations. Unlimited prompt tracking on pro plans.
What’s not great: Newer platform, still expanding integrations. No on-page optimization. Agency pricing can add up with multiple brands.
Best for: Agencies and brands that need to understand and report on AI share-of-voice across platforms.
Price: From ~$99/mo | Custom agency pricing
7. Goodie AI (Best for Connecting AI Visibility to Revenue)
Goodie AI goes beyond tracking mentions. It connects AI search exposure to actual business outcomes like shopping conversions and lead generation. If you care about proving ROI from AI search visibility, this is the tool that tries to close that loop.
What’s good: Attribution that connects AI citations to conversions. Built-in optimization workflows. Good for e-commerce brands.
What’s not great: Newer tool, still building out platform coverage. Attribution modeling requires setup time. Pricing not fully transparent.
Best for: E-commerce and DTC brands that need to show AI search ROI to stakeholders.
Price: Custom pricing (contact for demo)
8. HubSpot AI Brand Sentiment Tool (Best Free Brand Check)
HubSpot’s AI Brand Sentiment Analysis is a free tool that shows how ChatGPT, Gemini, and Perplexity describe your brand. It scores sentiment (positive, neutral, negative) and benchmarks you against competitors.
What’s good: Completely free. Quick brand sentiment snapshot. Competitor comparison. No signup required for basic check.
What’s not great: Surface-level analysis. No ongoing monitoring. No optimization recommendations. It’s a point-in-time check, not a tracking tool.
Best for: Anyone who wants a quick, free look at how AI models perceive their brand before investing in paid tools.
Price: Free
9. Surfer SEO (Best for AI-Optimized Content Creation)
Surfer SEO isn’t specifically a ChatGPT tool, but its NLP-based content scoring directly improves your chances of being cited. By structuring content around entities and semantic relevance, you’re building exactly what LLMs look for when selecting sources.
What’s good: Best NLP content editor on the market. Content scoring helps with entity coverage. SERP analyzer informs what LLMs are likely trained on. Growing AI tracking features.
What’s not great: Not built specifically for ChatGPT optimization. AI tracking is still secondary to traditional SEO features. Gets expensive for large content teams.
Best for: Content teams that want to write articles optimized for both Google and AI citation.
Price: From $99/mo (Essential) | $219/mo (Scale)
10. Yext Scout (Best for Local Business ChatGPT Visibility)
Yext Scout tracks AI-powered visibility at the local level. If you have multiple locations and want to know how ChatGPT recommends your business for “best [service] near me” queries, Yext is the only tool that does this at scale.
What’s good: Best local AI visibility tracking. Multi-location benchmarking. Integrates with Yext’s listing management. Structured data optimization built in.
What’s not great: Enterprise pricing puts it out of reach for small businesses. Overkill if you have one location. AI visibility features tied to broader Yext platform.
Best for: Multi-location businesses and franchises that need local-level AI visibility tracking.
Price: Custom enterprise pricing (typically $499+/mo)
Comparison Table: All 10 ChatGPT SEO Tools
| Tool | Type | ChatGPT Tracking | On-Page Optimization | Starting Price | Best For |
|---|---|---|---|---|---|
| AEO God Mode | Optimization | Yes (Pro) | Yes | Free | WordPress on-page AEO |
| Otterly.ai | Tracking | Yes (daily) | GEO audit | £29/mo (~$37/mo) | Daily visibility monitoring |
| Peec AI | Tracking | Yes | No | €89/mo | Brand sentiment analysis |
| Semrush | All-in-one | Limited | Yes | $139.95/mo | Teams already on Semrush |
| Rank.bot | Tracking | Yes (daily) | Limited | Free / ~$49/mo | Simple AI rank tracking |
| Rank Prompt | Tracking | Yes | No | ~$99/mo | Share-of-voice analysis |
| Goodie AI | Tracking + Attribution | Yes | Workflows | Custom | Revenue attribution |
| HubSpot Sentiment | Free tool | Sentiment only | No | Free | Quick brand check |
| Surfer SEO | Optimization | Growing | Yes | $99/mo | NLP content creation |
| Yext Scout | Local tracking | Yes | Listings | $499+/mo | Multi-location local SEO |
What to Look for in a ChatGPT SEO Tool
Not every tool in this list does the same thing. Before you buy anything, figure out what problem you’re actually solving. Here’s what matters:
- Citation tracking: Does it show you exactly when and where ChatGPT mentions your brand?
- On-page optimization: Does it help you structure content so ChatGPT is more likely to cite you?
- Schema markup support: Does it generate the structured data that ChatGPT uses to understand your content?
- Competitor monitoring: Can you see who ChatGPT recommends instead of you?
- Multi-platform coverage: Does it also track Perplexity, Gemini, and Claude, or just ChatGPT?
- Revenue attribution: Can you connect AI mentions to actual conversions? (Nice to have, few tools do this well)
- WordPress integration: If you’re on WordPress, does it work inside your editor?
- llms.txt support: Does it help you create the machine-readable file that tells AI crawlers what to index?
Our Recommended Stack by Budget
Just Getting Started
AEO God Mode (free tier) for on-page optimization + HubSpot Brand Sentiment for a quick baseline check. Start optimizing your content structure before you invest in tracking.
Small Team / Solopreneur
AEO God Mode Pro (£9/mo (~$12/mo)) for on-page scoring and citation tracking + Otterly.ai Lite (£29/mo (~$37/mo)) for daily ChatGPT monitoring. Covers both optimization and tracking without breaking the bank.
Growth Team / Agency
AEO God Mode Agency (£29/mo (~$37/mo)) for client site optimization + Otterly.ai Standard ($189/mo) or Rank Prompt for deep tracking. Add Peec AI if brand sentiment matters to your clients.
Enterprise
Semrush Business for traditional + AI SEO in one dashboard + Otterly.ai Premium for 400-prompt tracking + AEO God Mode Agency for WordPress optimization across all client sites.
How to Choose the Right Tool
Audit your current AI visibility
Before buying any tool, run a free AI visibility audit to see where you currently stand in ChatGPT and other AI search engines. No point paying for tracking if you haven’t done the basics.
Fix your content structure first
Optimization comes before tracking. Use AEO God Mode or Surfer SEO to make sure your content is structured for AI citation. Add proper schema markup and create your llms.txt file.
Set up tracking for your key queries
Pick the 10-20 prompts your ideal customers actually type into ChatGPT. Set up Otterly.ai or Rank.bot to monitor those daily. Don’t try to track everything at once.
Monitor and iterate monthly
Check your visibility trends monthly. Use the AI search optimization checklist to identify gaps. AI models update their training data and browsing behavior regularly, so what works today may shift in 60-90 days.
“ChatGPT cites pages ranking position 21+ nearly 90% of the time. Your Google rank is almost irrelevant for AI search visibility.”
Ahrefs ChatGPT Search Study, 2025
The Bottom Line
ChatGPT SEO is still a new category, and no single tool does everything perfectly. Our recommendation: start with a free optimization tool like AEO God Mode to fix your content structure, then add a tracking tool like Otterly.ai once you’ve got content worth tracking.
The brands winning in ChatGPT search right now aren’t the ones with the biggest budgets. They’re the ones who understood early that AEO and SEO are different games and started optimizing accordingly.
If you want a head start, grab our free AI citation checker and see which of your pages ChatGPT already knows about. You might be surprised.
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